Just recently, I’ve been thinking about the “winds of luck”.
Over the past three weeks, everything that could have gone wrong, went wrong.
I don’t just mean in my work, but in my everyday life as well.
From faulty radiator thermostats to illness in the family, it’s been one thing after another.
I’m not cut out to deal with many annoying mishaps due to my dearth of practical skills.
Naturally, all of these tiresome obstacles in my life have had an impact on Komified. Marketing has had to take a back seat in recent weeks.
Still, the entrepreneurial winds of luck are beginning to turn in my favour.
Slowly but surely.
One definition of luck I’ve just found is:
“the force that seems to operate for good or ill in a person’s life, as in shaping circumstances, events, or opportunities”
According to this definition, you shouldn’t rely on chance alone to determine your own path in life.
Indeed, you can increase your luck considerably if you put in the effort and make some changes in your life.
I shall now refer you to a TED talk by Stanford Professor and esteemed author, Tina Seelig.
Through observation, Seelig came to realise that:
Luck is rarely a lightning strike, isolated and dramatic. It’s much more like the wind, blowing constantly. Sometimes it’s calm, and sometimes it blows in gusts, and sometimes it comes from directions that you didn’t even imagine
In essence, you can catch the “winds of luck” when you are proactive, willing to take risks and prepared to embrace the power of keeping an open mind.
According to Seelig, these tiny behaviours you should engage yourselves in are essentially a sail to catch the “winds of luck”.
No more “I’m so unlucky” or “Nothing ever goes right for me”.
Everything depends on the actions you take and your ability to be patient.
Seelig proposes three things you can do to “build a sail to capture the winds of luck.”
Let’s dive in to see what you can do to change the course of your entrepreneurial journey.
Seelig proposes three actions you can take to build that sail to catch the winds of luck:
For the first ten days after Komified was released, I checked download and sales statistics on Google Play and the App Store, naively expecting the app to pick up some traction without having to do much marketing.
Frankly, it’s not in my nature to gloat, boast and shout loud and proud about anything.
However, for Komified to succeed, I’m going to have to take a few risks and reach out to others.
Indeed, I’m going to have to do things that are contrary to my personality and beliefs.
First of all, I’ve started to reach out to prolific bloggers and vloggers – “mega influencers” and “macro-influencers” as they’re better known. It’s possible that I’ve set my sights far too high.
It might be more prudent to focus on “nano-influencers” and “micro-influencers” to see how much they charge for sponsored posts. Micro-influencers may have between 10,000 and 50,000 followers, and they’re much more affordable when it comes to writing sponsored posts. Moreover, micro-influencers tend to engage with their audiences much more personally than macro-influencers.
OK – so I have over 500+ contacts on LinkedIn.
Most of my connections could be valuable to me somewhere down the line. For instance, I’m connected with EdTech specialists, marketing specialists, translators and teachers.
It’s not easy, but I’ve started to reach out to certain individuals.
One of the best ways to catch the attention of key connections is to express gratitude to them. For instance, perhaps you read one of their posts which really inspires you. Let them know about it!
On the subject of gratitude, let’s move on to the second action you can take to build that sail to catch the winds of luck.
Just today, I briefly corresponded with B2B content strategist professional freelance writer, Emma Rose Gallimore, on LinkedIn.
The main purpose of my message was to show appreciation for a very thought-provoking and self-motivating workbook she’s shared on her website. The workbook, entitled “Plan to Profit”, is free.
Emma’s guide contains a range of activities, action steps and checklists to advance anyone’s marketing goals.
In my message to Emma, I emphasised the value that I think her sample pitch to businesses will have on me in the near future. After all, some of the pitches I’ve already written have been on the dull, impersonal and formal side.
The sample pitch below shows just how important it is to create a very upbeat and personalised pitch when approaching businesses which might benefit from your offering:
The main point is – the winds of luck might follow me because I’ve had the courtesy to thank someone for the impact they’ve had on me.
Expressing gratitude – a rare occurrence in this day and age.3.
In her TED talk, Seelig makes the point that most people judge a new idea that comes their way as merely “great idea” or “terrible idea”. However, it’s rather more nuanced than that. Over to Seelig:
Ideas are neither good nor bad. And in fact, the seeds of terrible ideas are often something truly remarkable
Occasionally, some of my beta testers for Komified, many of whom are my students, communicate their ideas to improve the app to me.
I must admit that I mentally reject most of these ideas immediately.
My mindset that app testers are there to find the bugs and praise the methodology might cost me in the long run. After all, I’m not a student of English. I can’t see things through the eyes of ambitious and demanding intermediate level learners who want to become advanced level speakers.
Starting out as an entrepreneur is surely easier when you liaise closely with your product’s testers and don’t reject their, apparently, “crazy” ideas.
Seelig concludes her talk in style:
So, yes, sometimes people were born into terrible circumstances, and sometimes, luck is a lightning bolt that hits us with something wonderful or something terrible. But the winds of luck are always there …
It’s down to me to be a risk-taker, be grateful and be willing to consider every single idea that comes my way.